ROAS & ROI Calculator – Measure Ad Performance, Profit & Return | tolkit.me

The ROAS & ROI Calculator on tolkit.me is a simple, focused tool for measuring advertising performance. With just two inputs — your Revenue and Ad Spend — it instantly shows:

• ROAS (Return on Ad Spend) = Revenue ÷ Spend
• ROI (Return on Investment) = (Revenue − Spend) ÷ Spend
• Profit or Loss amount
• A clear recommendation text based on your ROAS

The interface is designed as a simple two-field calculator with optional circular progress indicators and a color-coded score (red, yellow, green) for quick interpretation. All calculations are done with pure JavaScript in your browser.

Running ads without tracking performance is like flying blind. You might see revenue coming in, but without ROAS and ROI you don’t know if your campaigns are actually profitable.

This calculator helps you:

• ✔️ Measure ROAS (Return on Ad Spend) in one click
• ✔️ See your ROI and profit or loss from ads
• ✔️ Quickly evaluate campaigns, ad sets or creatives
• ✔️ Decide when to scale, optimize or cut campaigns
• ✔️ Communicate performance clearly to clients or team members

With a color-coded performance score and recommendation text (Excellent / Acceptable / Poor), you get an instant sense of whether your ad spend is working.

The UI is intentionally minimal and fast: two inputs on the left, results and visual indicators on the right. As soon as you type, the numbers update automatically.

• 1
  Enter your total Revenue:
  Add the total revenue generated by the campaign, ad set or period you’re analyzing. This is usually your sales or conversion value from your ad platform or analytics.
• 2
  Enter your Ad Spend:
  Input the total amount spent on ads for the same period, campaign or ad set. This is your media spend before any other business expenses.
• 3
  See ROAS & ROI instantly:
  The calculator automatically computes:
  • ROAS = Revenue ÷ Spend
  • ROI = (Revenue − Spend) ÷ Spend
  • Profit or Loss amount (Revenue − Spend)
• 4
  Check the color-coded score & recommendation:
  Based on your ROAS, the tool displays:
  • ROAS > 3 → Green: “Excellent performance — scale this campaign.”
  • ROAS 2–3 → Yellow: “Acceptable — optimize and test improvements.”
  • ROAS < 2 → Red: “Poor performance — reconsider targeting, creatives or budget.”
• 5
  Use the visual indicators:
  If your implementation includes circular progress indicators, they can show ROAS or ROI as a percentage of your goal, with red, yellow or green to make performance obvious at a glance.

The ROAS & ROI Calculator is built for speed and privacy. Everything runs in your browser with pure JavaScript — there is no backend, no login and no data storage.

The formulas used are standard and transparent:

• ROAS = Revenue ÷ Ad Spend
• Profit (or Loss) = Revenue − Ad Spend
• ROI = (Revenue − Ad Spend) ÷ Ad Spend

Once ROAS is calculated, the tool assigns a performance band and color:

• ROAS > 3 → Excellent (Green) — strong performance, often scalable
• ROAS 2–3 → Acceptable (Yellow) — okay, but needs optimization
• ROAS < 2 → Poor (Red) — likely unprofitable after other costs

You can use these thresholds as a quick filter: scale winners, fix or pause average performers, and cut losing campaigns before they burn more budget.